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SMS Marketing is one of the most important marketing channels in the present. Which is one of the best channels because you can send SMS to multiple numbers at only one time. Today we will explain the reason that why should you be interested in this channel marketing.
History of SMS Marketing
SMS Marketing has been around as early as the 1990’s, and using this platform for B2C communication was adopted not long after its creation. There is no doubt this channel has and continues to be the core of mobile marketing because this communication channel is a permanent fixture on everyone’s phone. In fact, the first thing most of your customers do when they wake up is look at their phones.
What is SMS Marketing?
SMS Marketing is a technique that uses for text messaging to spread the message such as a promotion, new product updates, information, event, etc. It is a marketing that is delivered directly to the target audience and has the highest open rate over any other media channel, with 98%, and consumers likely to read text messages within the first 3 minutes of it being received. Therefore, with these fast response times and immediacy, SMS Marketing communication is highly effective for time-sensitive messaging which is a service is convenient and fast that is exactly why messaging is now so popular amongst customers and businesses.
Why do you have to use & how does it work?
SMS Marketing is a very important tool in your business as it allows your business to deliver messages to the target audience with great precision. Today we will tell you that why you have to use SMS Marketing tools and how to use it to make your business reach even more customers.
1. SMS Marketing makes it easy to reach your target
Since almost everyone owns a phone, it becomes easy to reach out to people through SMS Marketing. You can inform them about the new offer/package/discount/event etc. This text message ensures that your message is clear and concise. Getting straight to the point is important, telling customers exactly what you want them to know and making it an easy read will benefit both the customer and your business.
2. SMS Marketing lowers costs
The price of SMS Marketing continues to drop, and you can still get discounts when you purchase in SMS. That make the marketing through this channel cheaper than other channels, but still have the highest efficiency.
3. Increases customer engagement
It is a way to enhance how your brand engages with your customers across the entire customer lifecycle. Businesses should remember to vary the type of content they send out – while customers may value updates and news on forthcoming developments within the brand, this information is best delivered via email where longer, more creative messaging is more appropriate.
Businesses with SMS marketing are provided with an uncomplicated way to connect with customers. Sometimes feel like we have too much information to take in. Emails go unread, adverts ignored and leaflets discarded. SMS Marketing is small and simple and gets the message across instantly without any messing around.
5. Secure for personal privacy
Because SMS Marketing is a directly sent to each individual client, SMS is a very personal message. Mobile phones are very personal devices, so people will often respond with more personal immediacy. You can improve this still further by delivering it as a personal message to each individual. This is sure to grab their attention.
6. This channel provides immediate delivery
SMS Marketing is very quick, and it’s also efficient taking only seconds to reach a vast audience. It’s rare to get such a quick and fast personalized message to an audience with that kind of speed.
7. Beneficial for time management
with SMS Marketing you will save a lot of time, It is a simple and easy process. With the scheduling component of SMS you can simply organise your SMS marketing campaigns for a later date. This is a huge benefit as it allows you to manage your time efficiently.
8. Can be trackable
Most service providers will offer simple delivery reporting to check your messages have successfully been sent. If you’re looking for more detail of tracking, SMS Marketing will not only tell you when your messages have been sent successfully, but will also provide you with details on who, what and when links have been clicked ensuring you get the most from your campaigns.
9. Highly reliable
SMS Marketing is safe. Mobile phones don’t have a spam box, so upon hitting the send button, you can be sure your marketing message has arrived safely. Even if the mobile phone is switched off or out of the signal, SMS will be delivered within 48 hours to re-send.
10. SMS Marketing does not rely on internet
Some people carry simpler mobile phones. They can’t consume web-based data when away from Wi-Fi. They can’t consume such as social updates, streaming audio, infographics, and blog posts but they can receive from SMS Marketing.
Overall, it may be said SMS marketing continues not only to endure but actually increase in relevancy as mobile technologies evolve. It’s both an excellent standalone marketing channel and one which can perfectly supplement your campaigns across other digital platforms.
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